Delivering complex ideas in an easily understandable and engaging way
Individual storyboards
Video content
Specialisms Utilised.
The Challenge.
Mitigating for and reducing risk in business operations is a constantly moving, ever evolving threat no matter how large or small your business. In 2019 we helped Sungard Availability Services empower the business world to better protect themselves from risks to their technology, operations and the wider organisation. Designing and executing a free to use educational program based around Sungard’s ‘Model for Resilience’; the campaign needed to resonate with a wide ranging audience and deliver complex ideas in an easily understandable and engaging way.
The subject matter was vast and complex. So we knew we needed to get under the skin of it straight away. We quickly performed a series of deep dive discovery sessions with key opinion leaders and experts from within the business and gathered as much information as humanly possible about the model for resilience.
The outputs of the discovery sessions bore a need to create a detailed multi-course, multi-module structure with a watch, learn, test, graduate formula for each topic; Technology Resilience, Operational Resilience and Organisational Resilience.
With so much detailed information to convey, h2o’s content teams strategized a multi channel approach, focused on creating a series of videos and animations to be housed on a campaign website built on our very own e-learning platform.
We needed wrote 3 courses, each split into 6 modules, all with their own series of questions and follow up tests covering every aspect of the model for resilience. We wrote over 23,000 words, created over 500 individual storyboards and filmed with 2 presenters and a full crew over 3 days in a central London TV studio. We animated, edited and produced over 2 hours (141) minutes of video content all cut up into bite sized, consumable chunks.
Promoted across LinkedIn, Facebook and Twitter, the campaign saw over 1 million impressions in its first month alone.
To find out a bit more about our content and video production and animation capabilities get in touch with us [email protected] Whilst you’re here why not check out our other Case Study showing how our eLMS was the perfect solution to compliment and deliver the complex course modules.
The Results.
23,000 words written
500 individual storyboards
2 presenters filmed over 2 days
2 hours of video content
1,000,000 impressions in the first month of the campaign
This included 42,000 social media interactions and an average engagement rate of 4.5%.
The h2o team faced extremely complex subject matter, but digested it all and created engaging, interesting and thought provoking content for the program. We couldn’t be happier with the results. After working at Sungard for a number of years, I even learned something from the courses myself; a really nice surprise!
Samson Husbands, Senior Director, Demand Marketing
Sungard Availability Services