Challenging environments, standout results: Bringing Polygard’s innovation into an immersive brand experience
Specialisms Utilised.
The Challenge.
Polygard were invited at short notice to take part in the Tech Fest Exhibition at Wembley, London - a leading industry event set in an unconventional venue: an underground car park.
h2o was tasked to create an engaging, stable and visually striking display that could still captivate attendees in what was a low-light, uneven space. In just four weeks, the goal was to deliver a stand that embodied the Polygard brand while drawing in visitors despite the challenging environment.
Our Approach.
Designing a brand experience within such restrictive conditions required inventive thinking. Through our experience and understanding of the automotive sector, we transformed the 18m x 6m floor space into a dynamic, multi-zone experience.
The stand was divided into four clearly defined areas - Meeting, Heritage, Performance, and Product - each with a distinct purpose and atmosphere.
- Transformed 18m x 6m space into a structured four-zone layout.
- Designed, laid out and installed modular displays for impact and flow.
- Integrated use of vehicles and lighting as visual anchors to enhance engagement.