Specialisms Utilised.

Branding

The Challenge.

Agrivert, a leader in renewable energy and organic waste recycling, had acquired Chiltern Solar, a specialist in solar panel installation. The acquisition aligned with Agrivert's mission to drive environmentally friendly energy solutions, adding solar capabilities to its portfolio. However, integrating Chiltern Solar presented a significant branding challenge, the need to update its identity to align with Agrivert's image, while modernising it for contemporary audiences.

The Approach.

The brand needed to complement Agrivert's core values of innovation, sustainability, and quality, without losing its unique identity. Operating in a competitive solar market, Chiltern Solar's brand refresh needed to enhance its presence and appeal, making it a preferred choice for sustainable energy solutions. Additionally, with both companies now under a shared identity, consistent application across digital and physical assets was crucial for maintaining a cohesive brand presence.

It began with an in-depth analysis of Chiltern Solar's existing brand, understanding its current market presence, strengths, and values. With these insights, we defined a refreshed brand identity that would be modern yet aligned with Agrivert's established values.

We introduced a vibrant, eco-friendly colour palette, incorporating Agrivert's green tones to emphasise environmental consciousness, while adding contemporary accents to reflect the forward-looking vision of solar energy.

A clean, modern font was selected, balancing readability with a sleek, professional look, chosen to be versatile across digital and print formats. Subtle, geometric shapes inspired by solar and clean energy technology were incorporated into the design, giving a nod to Chiltern Solar's core expertise while creating obvious similarities with Agrivert.

We then created a comprehensive brand guidelines document, covering every detail of the new identity—from logo usage and colour schemes to fonts, image style and tone of voice. This document ensured consistency across all brand touchpoints, guiding the application of Chiltern Solar's refreshed identity on assets such as a new website, letterheads, business cards and other stationery including vehicle signage and equipment branding.

The Results.

Market positioning and identity

Successfully developed a modern brand identity that unified Agrivert and Chiltern Solar while honouring their heritage in sustainable energy.

Brand integration

Created comprehensive guidelines ensuring consistent brand application across all touchpoints, strengthening the professional image.

Maximised impact

Established a stronger market presence, attracting eco-conscious customers and positioning the company for increased market share in the renewable energy sector.

Future growth framework

Built a solid brand foundation supporting the company's expansion plans and future market leadership goals.

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Get in touch

We partnered with h2o for a rebrand, which included creating a comprehensive branding guide, and the results have been fantastic. From the outset, h2o impressed us with their deep understanding of marketing. They took the time to understand our vision, values, goals, and target audience. h2o developed a fresh, modern logo, updated our colour palette, and crafted a cohesive visual identity that resonates strongly with our audience. The branding guide they delivered is thorough and easy to follow. Communication throughout the project was excellent - h2o kept us informed at every stage. They were professional and a pleasure to work with from start to finish.

Heidi Drewett

Marketing Manager