Localised ads to fuel awareness
Specialisms Utilised.
The Challenge.
Pass the Keys UK aimed to boost its brand awareness and encourage potential prospects to engage and sign up through a targeted marketing campaign in Marston, Oxford. The goal was to find a high-visibility location within Marston to ensure repeat exposure and maximise the campaign's impact.
The campaign ran for two weeks, with an estimated reach of around £16,000 of potential prospects, a figure based on the petrol station's average customer flow and the demographic data of Marston and surrounding areas.
The campaign's creative elements were carefully designed to capture attention and convey the value proposition of Pass the Keys UK succinctly and effectively. The ads were strategically placed on petrol pumps, ensuring maximum visibility and facilitating repeat exposures, as many residents in the area visit the petrol station regularly.
The Results.
Increased brand visibility
This innovative strategy not only maximised visibility in a prime location but also ensured that the message reached customers in a receptive state, significantly increasing the likelihood of engagement.
Tangible results
The client reported a noticeable uptick in inquiries and interest in their services during and following the campaign period.