Specialisms Utilised.

Social Media

Web Development

Email Marketing

Marketing Strategy

The Challenge.

Magna Private Healthcare approached us at a crucial moment - their launch as a new private GP practice in Oxfordshire. They needed to establish a compelling market presence that would differentiate them in the competitive private healthcare sector while effectively communicating their premium "Magna Standard" of care.

Our Approach.

The challenge was twofold: develop distinctive branding that would resonate with their target demographic and create a digital presence that would facilitate patient engagement.

Brand strategy development

We began with a comprehensive market analysis and brand audit to understand the competitive landscape and identify opportunities for differentiation. Through collaborative workshops with the Magna team, we defined their core brand values and unique selling propositions, ensuring these aligned perfectly with their target audience's needs and expectations.

Audience-specific messaging framework

We developed a sophisticated messaging hierarchy that addressed different audience segments' specific needs and concerns. This framework ensured consistent communication across all channels while allowing for tailored messaging that would resonate with each distinct audience group.

Digital presence optimisation

We redesigned their website with a focus on user experience and conversion optimisation. Key features included:

A streamlined appointment booking system integration that simplified the patient journey
A custom-designed landing page that clearly articulated Magna's unique value proposition
An intuitive content management system (CMS), WordPress, that enabled the team to easily update and maintain their digital presence.

Comparison of Magna GPs old vs new website in laptop screens — A side-by-side of the original website (left), and the newly redesigned website (right).

Multi-channel content strategy

We created a comprehensive content and marketing strategy including:

Showing a few examples of Magna Gp social media posts

A series of social media templates for Meta and LinkedIn that maintained brand consistency while allowing for platform-specific optimisation
A social content calendar that balanced educational content, patient testimonials, and service information
SEO focused blog content strategy focusing on healthcare topics relevant to their target audience helping to drive organic traffic to their site
A new email marketing platform (MailChimp) as well as a series of automations and email templates
A paid social media campaign (Meta - Instagram & Facebook) to drive awareness and initial appointments