4637%

ROAS

£97335

REVENUE INC. YoY

9.19%

CONVERSION RATE

Specialisms Utilised.

Pay Per Click

Search Engine Optimisation

Digital Audits

Copywriting & Content

The Challenge.

ACTronics faced aggressive, competitive targeting in paid searches, which inflated CPCs and eroded brand impression share. The challenge: Sustain growth while defending market visibility and ROI.

Our Approach.

To strengthen our digital performance, we restructured their Google Ads account, introducing new campaigns designed to give greater control and efficiency. Alongside this, we refined targeting with negative keywords, carefully adjusted bid caps, and reallocated budgets to make sure spend was working as hard as possible.

When a competitor began aggressively bidding on ACTronics’ brand terms, we launched defensive strategies to protect visibility and market share. And, despite challenges with inconsistent reporting data, we worked to enhance conversion tracking foundations so decisions could be made with greater confidence.

Restructured Google Ads account with new campaigns.
Refined keyword focus and shifted budgets towards the areas driving the strongest return.
Introduced brand defence activity to maintain visibility against aggressive competitor bidding.
Strengthened conversion tracking to give a clearer picture of true performance.