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average conversion rate
average open rate
average click rate
Specialisms Utilised.
The Challenge.
Annie Sloan, a heritage paint company, faced a common e-commerce challenge: re-engaging customers who had abandoned their shopping carts. The objective was to encourage these potential customers to complete their purchases, thereby increasing overall sales and revenue.
Targeted markets
Separate journeys were created and customised for four key markets: UK, US, Poland, and EU, each tailored to the specific preferences and behaviours of customers in those regions.
The Results.
Immediate success.
The journeys started generating results immediately. With an above 10% success/conversion rate.
Increased engagement.
All emails continue to see above avg. engagement rates. With >50% open rates and >13% click through rates.
Looking forwards.
Due to the success of these journeys we are now looking to roll out multiple automations throughout the customer lifecycle.