Services utilised

Pay Per Click (PPC)
Landing Pages
Paid Social Media Advertising
Analytics and Reporting
Search Engine Advertising
Display Advertising

Pay Per Click (PPC) is a strategic tool that places your brand directly in front of your desired audience. It's not just about getting clicks though; it's about connecting your message with the right people at the right time.

Seidor's search adverts and landing page

At h2o, we believe in the power of precision. Our approach to PPC delivers tailored solutions that resonate with your target market. We combine thorough market analysis, creative ad design, and continuous campaign optimisation to ensure your advertising efforts are both effective and efficient. From keyword selection to ad placement, we focus on driving high-quality traffic to your site, maximising return on investment (ROI), and converting visitors into loyal customers.

Our team is committed to understanding your unique brand values and translating them into compelling advertising narratives. We're not just managing your ads; we're elevating your brand story, making every click count towards your business goals. Let's chat and start this journey together today.

FAQs

What is PPC and how does it work?

PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically. PPC ads appear on search engines like Google and Bing, as well as on social media platforms and other websites. When someone clicks on your ad, they are directed to your website, and you pay a small fee for that click.

Why should I invest in PPC advertising?

Investing in PPC advertising can provide immediate visibility and traffic to your website. It allows you to reach a highly targeted audience, control your budget, and measure the effectiveness of your campaigns in real time. PPC is highly effective for generating leads, driving sales, and promoting brand awareness. It complements your overall digital marketing strategy by providing quick results.

How do you measure the success of a PPC campaign?

The success of a PPC campaign is measured through key metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall campaign ROI. We use tools like Google Ads, Google Analytics, and other PPC management platforms to track these metrics.

Our PPC activity is always led by the data. This enables us to continuously optimise campaigns, refine strategies, and maximise results.