Email Marketing.
Unlock the power of intelligent marketing automation.
Services utilised
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Landing Pages
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Analytics and Reporting
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Automation
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Customer Journey Mapping
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Data Management
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Email Templates
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Email Strategy
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CRM/ESP implementation
Within our email marketing services, we focus on three key areas.
CRM set-up and data management
Effective email marketing strategies rely on well-organised and comprehensive data. Therefore, it is crucial to ensure that your data is future-proof and aligned with your business strategy. The right CRM is therefore the foundation for success.
We have extensive experience across multiple platforms including Salesforce, HubSpot, Klaviyo, MailChimp and more. Meaning we can recommend and implement the best solution for your unique needs and challenges.
Template and creative builds
From custom-built landing pages to dynamic and engaging email templates, our beautifully designed creatives will deliver your brand story with impact.
Marketing automation and journey mapping
We use a combination of smart segmentation and dynamic personalised content to plan and create streamlined, engaging and most importantly, effective journeys and marketing automations, that nurture and convert your audience
At h2o we are all about creating a unique narrative that truly captures the essence of your business and hits home with your audience. Ready to get started?
Why should I invest in email marketing?
Email marketing remains one of the most effective channels for driving sales and building long-term customer relationships.
It has also been shown to drive significant return on investment (ROI) for businesses. According to research in 2023, it delivers the highest ROI compared to other forms of digital marketing, averaging £38 for every £1 spent.
The ability to deliver highly targeted, personalised messages at scale is a powerful way to boost engagement, conversions, and customer lifetime value.
How do I choose an email platform?
When selecting an email marketing or marketing automation platform for your business, consider features like robust segmentation capabilities, seamless CRM integration, advanced personalisation options, and comprehensive reporting and analytics.
The platform should also be able to scale with your business as your needs grow. Look for solutions that have a strong track record in the e-commerce industry and can provide dedicated support. Factors like ease of use, mobile optimisation, and integration with your existing tech stack are also important.
Having extensive experience across a range of platforms we can offer advice on choosing and implementing the right platform for your needs.
Read our blog on choosing the right ESP for you.
How can I achieve personalisation at scale?
The key to driving personalisation at scale is to leverage customer data and marketing automation. By collecting and unifying customer data from various touchpoints, you can build detailed profiles to power hyper-targeted, dynamic content.
Marketing automation allows you to automatically trigger personalised emails, notifications, and experiences based on user behaviour, preferences, and lifecycle stage. This could include personalised product recommendations, abandoned cart reminders, post-purchase cross-sells, and more. The goal is to deliver the right message to the right customer at the right time.
How do I get started with marketing automation?
The first step in getting started with marketing automation is to audit any current marketing and customer data to identify opportunities for automation. This includes examining email marketing performance, customer segmentation, and existing touchpoints. From there, select a marketing automation platform that aligns with business needs and integrates seamlessly with your existing tech stack.
We can help you develop a strategic implementation plan, train your team on best practices, and create a roadmap for driving results through automated campaigns and workflows.
Download our how-to guide for email marketing.
How do you report/track success with email marketing?
Measuring the success of email marketing and marketing automation efforts is crucial.
Key metrics to track include:
Open rate: Measures the percentage of recipients who opened your email. This gauges email list engagement.
Click-through rate (CTR): Tracks the percentage of recipients who clicked on links within your email. A good CTR indicates your content is resonating.
Conversion rate: Measures the percentage of email recipients who took a desired action, such as making a purchase or filling out a form. This directly ties email to revenue.
Unsubscribe rate: Monitors the percentage of recipients who opted out of your email list. This can highlight content or frequency issues.
Return on investment (ROI): Calculates the revenue generated from your email campaigns compared to the cost. This demonstrates the true business impact.
Our email marketing activity is always led by the data. This enables us to continuously optimise campaigns, refine strategies, and maximise results.
What are some examples of successful email marketing campaigns?
Explore our email marketing case studies for real-life examples of effective email marketing campaigns. Our case studies showcase how we've helped brands like Harley-Davidson, Freedom Boat Club and Annie Sloan achieve record-breaking sales/results through email marketing.