Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
Blog.
From industry insights, innovative ideas, and digital news dissected, you'll find a stream of marketing wisdom through our blog!
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What marketing has to deliver
The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
Will we see more marketing campaigns in virtual and augmented reality?
Is the Metaverse ready for advertisers? Discover how emerging technologies like Apple Vision Pro and Meta Quest 3 are shaping immersive brand experiences.
Practical advice for Christmas marketing campaigns
Learn why holiday marketing is crucial, explore key success factors, and see examples of standout campaigns.
Why the best brands embrace Halloween in their marketing strategy
Discover why leading brands embrace Halloween in their marketing strategies to boost brand visibility, deepen customer connections, and drive sales.
Mastering thought leadership in automotive supply
Learn how thought leadership can transform your automotive supply business and help you win 47% more buyers through expertise.
Scaling B2B marketing in the automotive supply chain
Discover proven strategies for scaling B2B marketing in the automotive supply chain. Learn to evaluate operations, overcome resource constraints, and maximise ROI through automation and data-driven decisions.
What running every day for 5 years taught me
How running daily for 5 years taught valuable business leadership lessons about consistency, resilience, and long-term success. From maintaining discipline to celebrating milestones, learn how I've translated running principles into effective business management strategies.