What marketing has to deliver
The future of marketing: from storytelling to truth-sharing. Expert interviews reveal how technology is blurring lines between B2B, B2C, and more.
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Marketing Strategy Blogs.
Dive into our marketing strategy blogs, where we explore key elements to consider when building a strategy and share our top tips based on real experience.
Latest.
Trust is the new currency of success.
In the trust economy, authenticity wins. Discover why brands that connect through loyalty, transparency, and great products are leading in 2025.
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Inspirational campaigns for next financial year
Planning your next marketing campaign? Get inspired by 5 standout examples from 2024. Learn what worked, what didn't (looking at you, Gemini AI), and how to apply these insights to your 2025 strategy.
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What running every day for 5 years taught me
How running daily for 5 years taught valuable business leadership lessons about consistency, resilience, and long-term success. From maintaining discipline to celebrating milestones, learn how I've translated running principles into effective business management strategies.
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Mastering thought leadership in automotive supply
Learn how thought leadership can transform your automotive supply business and help you win 47% more buyers through expertise.
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Scaling B2B marketing in the automotive supply chain
Discover proven strategies for scaling B2B marketing in the automotive supply chain. Learn to evaluate operations, overcome resource constraints, and maximise ROI through automation and data-driven decisions.
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Understanding the RFM segmentation technique
We all know understanding your customers is key to success, and RFM segmentation is one tool in your toolbox to help you do this! But what exactly is RFM, and why should you care about this data-driven marketing approach?
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Understanding the eco-conscious customer
Discover how eco-conscious customers are reshaping shopping habits. Learn key strategies for engaging green customers by emphasising sustainability, transparency, and ethical practices.
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Advanced segmentation tactics to drive eCommerce growth
This blog provides you with a toolbox of strategies to help you connect with your customers on a deeper level and drive serious business growth.
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